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Beyond The Blueprints

"Beyond The Blueprints," a podcast with Cailey Heaps exploring the human side of achievement and the blueprints for personal and community success. 


Delve into the motivations, triumphs, and lessons learned by influential Toronto figures as Cailey skillfully facilitates meaningful dialogues on lifestyle, community entrepreneurship, and innovation.

Services

Podcast Conceptualization

& Production

Client

Heaps Estrin 

Year

2024

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As the driving force behind the "Beyond The Blueprints With Cailey Heaps Estrin" podcast, I led the project from concept to execution, establishing a platform for in-depth discussions with influential leaders. 

 

I was responsible for sourcing guests, crafting compelling scripts, and sourcing the set for each episode. 

I ensured the podcast's successful distribution across all major platforms and implemented targeted marketing strategies that significantly boosted its viewership and engagement.

 

My efforts resulted in a series that not only amplified Heaps Estrin's brand but also deepened connections with our audience through authentic and insightful conversations.

Representation: This age group forms the core of Canadian podcast listenership.

 

Characteristics: Tech-savvy, with interests spanning from entertainment to career development and lifestyle topics.

 

Listening Habits: Mobile-first, prefer platforms like Spotify and YouTube.

18-34 Years OldS

42%

Young Adults

Representation: Slightly smaller than the younger demographic.

 

Characteristics: Established professionals, interested in personal growth and family-related content.

 

Listening Habits: Prefer in-depth content during commutes or daily routines.

MIDDLE AGED ADULTS

32%

35-49 Years Olds

Representation: This group is engaged but not as heavily as younger listeners.

 

Characteristics: Professionals nearing/entering retirement. Interested in news, hobbies, health, and finance.

 

Listening Habits: Mix of entertainment and informative, in-depth discussions.

50-64 Years Olds

20%

Mature Adults

Target Markets

episode one

Dive into the life of Coco Smart, a remarkable entrepreneur who navigates the intricacies of business success, personal growth, and empowerment with grace and humour. From her entrepreneurial journey with 'That Good' to her personal transformations and friendships with iconic figures, Coco shares her unique blueprint for success. This episode is a candid exploration of overcoming challenges, embracing change, and the power of female leadership in shaping a more inclusive future.

episode two

Join Cailey Heaps as Chuck Magwood shares his transformative journey from shaping Toronto's skyline to finding peace and purpose on his farm. Discover the profound joys of connecting with nature, the impact of environmental changes on traditional farming, and the timeless wisdom he offers for living a fulfilling life. Chuck's story is a testament to the beauty of embracing change, the importance of environmental consciousness, and the value of cherishing life's simple pleasures.

episode one

Dive into the life of Coco Smart, a remarkable entrepreneur who navigates the intricacies of business success, personal growth, and empowerment with grace and humour. From her entrepreneurial journey with 'That Good' to her personal transformations and friendships with iconic figures, Coco shares her unique blueprint for success. This episode is a candid exploration of overcoming challenges, embracing change, and the power of female leadership in shaping a more inclusive future.

episode three

In the third episode of Beyond The Blueprints with Cailey Heaps, Kristine Hubbard, the force behind Beck Taxi, takes us on a ride through the challenges and innovations in the taxi industry, her personal narrative of leadership as a woman and within a family business, and the societal impacts of urban policy. This episode delves into the essence of trying, the art of navigating change, and the importance of hard conversations in both personal and professional realms.

episode one

Dive into the life of Coco Smart, a remarkable entrepreneur who navigates the intricacies of business success, personal growth, and empowerment with grace and humour. From her entrepreneurial journey with 'That Good' to her personal transformations and friendships with iconic figures, Coco shares her unique blueprint for success. This episode is a candid exploration of overcoming challenges, embracing change, and the power of female leadership in shaping a more inclusive future.

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